Think like a consultant, build like an agency

GYDA Executive Dinner | London | August 2025

I recently had the pleasure of being the guest speaker at the GYDA Executive Dinner, where a group of ambitious digital agency leaders came together for an evening of conversation, insight, and inspiration — hosted by GYDA and We Are Adam.

Over delicious food at the Riding House Café in London, we explored the theme: ‘Think Like a Consultant, Build Like an Agency – a conversation about influence, relationships, and what really drives long-term success.’

Drawing on my experience in consulting — where I led client relationships, managed a £10m revenue target, and had access to world-class training — I shared insights on what agencies can borrow from the world of consulting: from selling outcomes (not just outputs) to mapping stakeholders, charging for thinking, and leading clients with confidence.

We also explored what agencies do brilliantly — from creative thinking and agility to deep client intimacy and cultural relevance.

Together, we reflected on how blending strategic discipline with creative flair can unlock deeper, longer-lasting client relationships. The energy and openness in the room were brilliant — a rare chance for agency leaders to lift their heads from the day-to-day and look outward.

Each agency leader also shared a specific challenge they’re currently facing — from new business hurdles to team structure questions — and received thoughtful input and ideas from peers around the table. It was an incredibly supportive, honest group, and the conversation operated under Chatham House rules, creating space for genuine reflection and shared problem-solving.

A big thank you to GYDA and We Are Adam for the invitation and impeccable hosting.